GREATER FLEXIBILITY WITH CREATIVE MESSAGING
Digital OOH advertising offers the opportunity for integrated plans and the same flexibility for contextually relevant and timely creative opportunities that exist in today’s desktop and handheld devices. With our digital billboards and liveboards, we can better target your audiences with creative messaging based on triggers such as time of day, weather, or sports scores. Leverage full-motion video on our Liveboard Network to bring greater brand engagement and utilization of brand creative across multiple platforms.
Liveboards, often arranged as a triptych, offer advertisers endless creative opportunities to engage audiences. Strategically positioned in the highest traffic stations in major market transit hubs, this scale allows advertisers to make a high impact in a specific neighborhood or cross-market. In fact, 73% of commuters who noticed the liveboards were able to recall at least one advertiser featured.*
Our liveboard network includes full motion or static content, flexible messages/day-parting, and synchronized content. Learn more about our expanding liveboard network in New York.
*SOURCE: EDISON RESEARCH, 2018
Bring technology to commuting
We’re digitizing the transit world, implementing connected transit centers, providing more opportunities for brands to speak with commuters and their desired audiences in relevant ways. With digital creative opportunities across our digital transit network, brands can create more targeted content and flexible messaging. Our digital transit offerings range from a mezzanine network reaching DC’s most influential audiences, to liveboards across markets, to on-the-go kiosks in stations that pair important metro information with brand messaging. These powerful platforms run functional ad apps and allow the displays to communicate with one another to deliver synchronized content to ensure your audience is getting the right messaging every step of the way.
Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital bulletins deliver high impact creative that is sure to excite and delight your target audiences.