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GORILLA ADZ USA

NEW YORK CITY / HEADQUARTERS
225 EAST 58TH STREET
NEW YORK, NY 10022
TEL: (917) 617-2041

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© 2019 / 2020 by Gorilla ADZ USA

MOBILE NETWORK

1. MOBILE – THE REMOTE CONTROL TO OUR LIVES

ALWAYS ON. 91% of consumers
have their phone within an arm’s
reach 24/7. (SOURCE: Morgan
Stanley)

ALWAYS PRESENT. The average
user checks his/her phone 150+
times a day. This increases to 440+
times for the Instagram generation.
(SOURCE: Morgan Stanley)

ALWAYS MOVING. 68% of
mobile use is done outside the
home (SOURCE: Touchpoints)

2. GEOFENCING – THE EXPERIENCE

While engaging with an app, within
the geofence, the consumer views
an ad appears on their phone.

Consumer clicks the
banner ad

By clicking on the mobile
banner, a consumer is led to a
customized landing page, to
complete further actions, such
as entering the sweepstakes,
watching a video, or getting
directions.

3. MOBLE METRICS

Impression: Banner ad is served to a mobile device, the consumer has an
opportunity to view it. Each time an ad is delivered, it is counted as one
impression, clicking is not taken into account.


Click-Through Rate (CTR): The number of users who click on a specific link/
banner ad, out of impressions (users who were delivered the ad). Noted as a
percentage. Average campaigns deliver .5%.


Secondary Action Rate (SAR): The number of users who take another
advertised action (call, directions, search) out of users who clicked. Noted as
a percentage. Average campaigns deliver 3%.

4. OOH IS THE BEST PRIMER FOR MOBILE ENGAGEMENT

OOH AND MOBILE ARE PERFECT
PARTNERS.
70% of a consumer’s
day is spent outside of the home,
and 68% of mobile activity is
done on the go. (SOURCE: MRI
Doublebase)

OOH IS THE BEST PRIMER FOR
MOBILE.
Consumers are 48% more
likely to engage with a mobile ad
after seeing that same ad on OOH
first. (SOURCE: Ocean, Neuro
Insight)

OOH OUT-PACES ALL OTHER
MEDIA
in driving consumer’s
mobile action; with consumers
reporting purchases, searching,
and brand-related social media
activity within 30 minutes of
exposure to OOH, 22% of the
time. (SOURCE: Nielsen)